If you are starting a brokerage, you have likely received multiple pieces of advice from industry experts or your peers on what to do, what to avoid, and how to set it up the right way. Somewhere in those discussions, you may have heard the suggestion to simply “choose a white-label trading platform.”

In fact, these days most brokerages prefer white-label trading solutions to quickly and efficiently enter the industry.

However, before investing in one, it’s important to fully understand what a white-label trading platform actually is and its benefits. In this guide, we will explain everything you need to know about white label trading platforms.

What is a White Label Trading Platform?

So, let’s start from the beginning! What exactly are the white label trading platforms? Basically, what is a white label platform?

A white-label platform is a prebuilt software solution developed by a software development company that businesses rebrand and customize to use as their own. As the term “white label” suggests, it has no branding or customization of its own.

A white label trading platform is pre-built trading software that a brokerage firm can rebrand, license, and customize to use as their own. This ready-made trading infrastructure enables brokerages to enter the market and serve their clients with minimal modifications to functionality and design.

Key Features and Functionalities Of A White Label Trading Platform

A white label trading platform differs from standard software in terms of automated trading tools, charting, multiple asset coverage, account types, payment integrations, and other features that define a trading system. Here is the list of these features and functionalities:

Multi-Asset Support

A white-label trading software supports all assets, including forex, cryptocurrency, stocks, commodities, and more. This allows brokerages to cater to clients in any, or all, asset markets.

Security Measures

The infrastructure of this software is secured with robust security protocols such as multi-signature technology, DDoS protection, data encryption, two-factor authentication, and more to protect client funds and information.

Advanced Charting & Analytics

These platforms provide trading functionality through advanced charting and analytics tools such as real-time market data, technical indicators, customizable charts, and more.

Compliance & KYC/AML Features

It is fitted with compliance tools to ensure adherence to local and international regulatory requirements, such as KYC/AML.

Mobile Trading Apps (iOS & Android)

A white-label trading software is now available as a mobile app. Traders can easily connect with their brokerage by accessing the platform from smartphones and tablets.

Liquidity Aggregation

Liquidity integration allows WL software to function as a comprehensive trading system by connecting with Tier-1 liquidity providers. It ensures deep order books, tight spreads, competitive pricing, and rapid order execution across a variety of trading markets.

Risk Management Tools

A white-label trading software is even fitted with advanced risk management tools that allow it to monitor exposure, manage margins, and a lot more.

Administrative Panels

A white-label trading software includes administrative panels that allow your brokerage to manage all back-end operations. They provide full access to user activity, transactions, and other information.

APIs & Third-Party Integrations

White-label trading platforms seamlessly integrate with various APIs and third-party tools, such as CRMs, payment gateways, marketing tools, and more.

Scalability & Customization

The WL platform can be easily customized and branded to serve current users’ needs. It even supports future growth and scalability.

24/7 Support

A dedicated support help desk allows traders to contact the brokerage at any time for assistance with their concerns. Furthermore, the brokerage can respond quickly to issues and provide a better customer experience.

Benefits of White Label Trading Platforms

Now, you have the clarity of what a white-label trading platform is, but why should you choose ready-made software instead of developing a custom trading platform right from scratch? Let’s find out!

Check out these benefits of the WL trading platform:

Easy Customization to Reflect Brand Identity

Although a WL trading software is a plug-and-play solution, it provides complete customization control to the brokerage. This means that your brokerage can incorporate your logo, select a color scheme, choose a theme, and establish the overall design aesthetic that represents your company’s identity.

Thus, even if the company uses software developed by another company, users cannot tell! Customization allows the system to appear to be completely proprietary to the brokerage.

Save Platform Development Costs

Software development requires a significant financial investment. It is mainly due to the need for researchers and a team of software development experts, including designers, full-stack developers, quality analysts, and more. Furthermore, you would have to invest in expensive tools and technologies to develop the software.

However, white-label software development companies offer turnkey solutions at a much lower cost. They customize the platform to your specifications and only include the services you need, which can help you avoid high start-up costs. Your brokerage can save money on development and put it toward marketing and client acquisition.

Get Into Business In No Time

In-house trading software development doesn’t only demand extensive financial resources but time as well. It can take months to develop a fully functional proprietary platform, and even longer if the team lacks relevant experience.

As white-label trading software is already developed and even tested, it is typically ready to use with minor tweaks in a couple of weeks. Financial markets are rapidly changing, and a late-market entrance can have an impact on a brokerage’s profitability.

Ongoing System Support

Reliable WL providers like Shark Technologies even provide ongoing support for their platforms to help you protect them from any technical or regulatory issues. They even update the platform with improvements and upgrades to keep it current with industry standards.

Platform Scalability

You don’t need to build a new platform every time your company grows. A WL software can be easily scaled with additional features, asset classes, and financial instruments. Thus, the trading system can easily handle high trading volumes to support future growth.

Secure And Compliant Infrastructure

A WL trading platform is fitted with security protocols, such as encrypted transactions, two-factor authentication, and advanced fraud detection systems. These measures ensure that sensitive data, such as credit card information, bank account details, and Social Security Numbers (SSNs), are protected from cyber threats, hacks, and data breaches.

In addition, WL solutions come with built-in compliance features that can be easily personalized to meet both international and local regulations. The platform includes anti-money laundering (AML) protocols, risk management strategies, and reporting capabilities.

Winding Up

Investing in white-label trading software can be extremely beneficial for a new business. It equips your brokerage to enter the market quickly, with the necessary infrastructure and at a low upfront cost.

Shark Technologies is a fintech solutions provider offering its premium white-label trading platform, Shark Trader. Our WL solution is compatible with MetaTrader 4/5 and equipped with features such as liquidity aggregation, advanced order-matching engines, risk management tools, and more. Get in touch today to book a demo!

Also Read : Top 10 Best Forex CRM Tips for Forex Brokers